Brad Smith offers 22 years of real estate sales experience selling all types of properties throughout North Central Florida. Brad started his real estate career in 1989 at 20 years of age. Since that time he has become the consistent leader in listings & sales in his market area with an earned reputation of being honest & hardworking. He is sole Owner & Broker of United Country Smith & Associates Real Estate which has closed approximately $100 million in the last 10 years. Property types handled include all types of properties ranging from vacant land, waterfront properties, single family homes, horse farms, & large recreational tracts. Brad is a 5th Generation Gilchrist County native. He is sole owner of Smith Appraisal Service since 1995 which has provided appraisal services on approximately 5,000 properties in last 10 years. Brad is also Owner of United Country - Southern Heritage Auction Services offering both on-site & online auctions in Florida, Georgia, & Alabama.

Dan Duffy joined United Country as part of a successful effort in February 2006 to secure growth capital to support the rapid growth of the United Country system. He serves as the Company’s Chief Executive Officer and Chairman of the Board of Directors. In his role as CEO, Dan is principally responsible for the establishment and execution of a long-term strategy for United Country designed to deliver competitive advantage to United Country franchisee partners as they operate in their local markets and serve their clients.

Prior to joining United Country, Dan spent nearly 20 years focused on serving clients in a number of senior executive positions. Most recently Dan served as the President and Chief Executive Officer of Microsoft’s “2005 Global Partner of the Year” and largest North American Microsoft Business Solutions partner with over 20 offices serving 12,000 clients across the United States and the U.K.

Prior to his tenure in the technology services market space, Dan served as the Chief Development and Financial Officer of an online business-to-business exchange serving the auction and brokerage market for industrial equipment and was a founding member of the Chicago practice of The Center for Strategic Transactions, a division of Ernst & Young L.L.P., providing strategic and corporate finance advisory services to Fortune 100 companies as well as high growth technology, product and services organizations across multiple industries.

Mike Duffy is focused on bringing new, added value services, sales and marketing programs to United Country franchisees. With a 20-year background in marketing and sales, helping to build such national brands as Coca-Cola, Winston Cup NASCAR, RJ Reynolds, Minute Maid, Community Coffee, and numerous other well-known brands, Mike is bringing this experience to build recognition and understanding of the United Country Real Estate brand with real estate buyers and sellers.

Most recently, Mike served as Vice President of Community Coffee and prior to that as a Vice President of Marketing for Coca-Cola. In addition to branding initiatives, Mike has expertise in sales, building strategic partnerships and launching new programs.

Building on a track record of innovative marketing and sales techniques, Mike has extensive experience positioning numerous brands with unique services and tools to drive differentiation and competitive advantage. Ultimately, helping United Country franchisees gain more listings, find more buyers and earn higher commissions is the objective of Mike’s efforts.

Mike received his MBA in Marketing and Finance from Indiana University, his undergraduate degree in Marketing from LSU and has attended numerous management and marketing post graduate programs. Mike has taught Brand Positioning, Brand Marketing and Advertising classes as a visiting speaker at LSU.

Mike Jones, an auctioneer since 1978, serves as President of United Country Auction Services where his primary role is to oversee operations and support the nation’s largest integrated system of real estate auctioneers. His goals include providing United Country auctioneers with cutting edge and industry changing processes to enhance their individual company’s performance and to offer a wide range of marketing & technology services as well as project assistance. Mike has been a real estate professional since 1983.

Early in his career, he worked for several North Texas radio stations as a news writer, producer, on-air personality and filed reports for TSN the Texas State Network. For 27 years, Mike owned and operated his own international auction services and appraisal company based in Dallas, Texas.

Mike served as the 56th President of the National Auctioneers Association and the 36th President of the Texas Auctioneers Association. He was elected to the TAA Hall of Fame in 2005. Mike is a past chairman of the Texas Department of Licensing & Regulation Auctioneers Education Advisory Board. He was named the 1998 International Auctioneer Champion and the 1995 Texas State Champion Auctioneer. Mike is Director of the Texas Auction Academy, the auctioneer training school for United Country. He has conducted educational classes and seminars in over 30 states and was the Keynote Speaker at the South African Institute of Auctioneers national convention in 2003. Mike has conducted over 2,000 auctions globally for clients including Fortune 500 companies and international banks.